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THISISSG
2020 was a tough year for everyone. We wanted to lift everyone’s spirits through a campaign that saw the wisest among us cheering Singapore through a difficult moment. Our cast of elderly was aged between 62 to 93 years, celebrating their unique strengths and their resilience through even tougher adversities. Our vision was brought to life through the vocals from a local rapper, elevating the overall feel of the film.

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PROJECT
ART DIRECTION
SGBO
AGENCY: THE SECRET LITTLE AGENCY ® SINGAPORE
DIRECTOR: CALEB HUANG
PRODUCTION HOUSE: ABUNDANT







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