In Cambodia, beer is the drink of choice and its chugged at every occasion - big or small. To reshape the nation’s ‘bottoms-up’ culture, Dragon has unveiled an ethereal new campaign that pays homage to the purity of its Cambodian ingredients and providence. Dragon is Cambodia's first-and-only homegrown Dark Lager and is set to challenge the nation’s fast-paced ‘bottoms-up’ drinking culture. The beer itself is a high-quality dark beer that embodies pleasure and enjoyment, to create a community of beer-lovers who drink to enjoy. Thoughtfully crafted with quality ingredients in Phnom Penh, Dragon deserves to be thoughtfully enjoyed.